To be honest I didn’t until an hour ago, but now I have a fair idea.
According to mashable.com ‘augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.’
So… Augmented reality has become one of the latest technologies (still emerging) available to allow you to enhance the customers experience of your product or service. With the invention of smartphones augmented reality applications have grown in number dramatically, even ‘Joe Bloggs’ is able to design and create his own augmented reality app these days. Some apps that demonstrate great use of augmented reality are navigation apps, the ones that help you find the nearest tube station, tell you where you are and how to get to your destination. We all use them, I know I have and all without realising how much time, effort and great use of technology went into aiding me in getting to my destination from my very lost current location.
So what does it mean for organisations and brands – well merging reality with computer generated graphics has enabled them to offer improved brand interaction on a whole new level, this could be with a webcam or a smartphone. Another example of this is when you can put yourself into a virtual dressing room, I remember only a year ago brainstorming with the team at the lorries discussing such things and now it’s a reality.
Augemneted reality is going to change the way we do a lot of everyday tasks, and in my opinion this is most definitely for the better.